Businesses need a solid foundation for their branding and a great way to communicate with customers is through signage. Using consistent colors, imagery, and messaging across the different types of signs you have helps to build recognition and familiarity with your brand which leads to customer loyalty. Business signs and graphics can be used outside your location, inside your building, on your work vehicles, on your website and social media, and more. It is important to keep your branding consistent and fresh to ensure that you are always creating an impactful message for your business.
Traveling down main street or any business district, you will see many types of business signs that are meant to catch the eye of potential customers and draw them into your establishment. These types of business signs are often called storefront or store identification signage and are a vital part of your marketing strategy. They communicate to your customers that you are open and ready for them. This is especially true for businesses that have a specific product or service offering like medical centers, car dealerships and retail stores.
These kinds of business signs are usually large and often have a lot of information on them, including a phone number, email address, location and hours of operation. It is important to follow the 10-by-1 rule which is a common graphic design tip that states that each one inch of text on your sign can be read at 10 feet away. Keeping your messages concise and clear is an effective way to attract more customers.
Creating an impression of your company as being well established and professionally run is essential for brand credibility. This can be accomplished with consistent branding and a professional image. It can also be accomplished through a strong visual identity that evokes an emotional connection with customers and creates a loyalty to the brand.
Branding is a continuous process that can change over time as the company grows and changes. However, it is important to maintain consistency in the use of the six visual elements that are essential for a powerful and memorable brand.
The key to a strong and recognizable brand is its ability to stand out amongst the competition. This can be done through the use of a variety of marketing tools, but the most effective is the business sign. Having a sign with the name of the business, its logo and relevant information in your window or on your building can help to attract and retain customers. It is important that your business sign conveys the right message at the right time to help you grow your business and make a difference in your community. For business owners who want to take their branding and visual identity to the next level, working with a boutique graphic design firm can help. Corpus Christi Sign Company LLC is a sign firm that is trusted by thousands of companies across Texas to craft the perfect signage for their businesses.