When a banner is designed with attention to detail, it can become an effective way of drawing people into your business. This is especially true if you take care to use colors that will stand out and attract the eye of passersby, as well as by making sure your messages are legible from a distance.
One of the most important things to keep in mind when designing a banner is that consumers will only give it a second or two to catch their eyes before moving on. If the banner is too small, it may get lost in the background, while a larger banner with too much text will be overwhelming and difficult to read.
Banners should be large enough to be readable by anyone, from children to elderly adults. Getting this right is the best way to ensure your banners are effective at attracting attention and delivering your message.
While the size of your banner is important, so too are the fonts you choose to use on it. It is important to work with a professional San Francisco print shop that offers a variety of font options that can be easily viewed from a distance, including sans-serif and serif fonts. A bold font is also a good choice because it is more readable than a light or decorative font.
Using images on your print banners is another effective way to draw attention and communicate a message. In addition to being visually appealing, they are a great way to make your brand stand out from the competition. The most important thing to remember when selecting images for your banners is that they should be relevant to the purpose of the ad. For example, a print banner for a car service center should include photos of vehicles being repaired rather than just random pictures.
Another aspect of banner design that is often overlooked is the use of contrasting colors. Choosing a bright, vibrant color to emphasize your image or text will make it instantly recognizable to the viewer. You can also stress text by underlining, highlighting or capitalizing it to draw the viewer’s attention to a particular word or line. By doing so, you will be able to make the most out of your banners and leave an impression that is long-lasting.